// 000: Studio Overview

SENNA
Creative
Works

Design & Build for Themed Entertainment
Tomorrow, Made Tangible.

We believe curiosity is one of the most powerful forces in the world. Through imagination, engineering, and craftsmanship, we build experiences that invite people to explore what's possible.

We design, prototype, fabricate, and deliver environments, scenic elements, props, exhibits, and custom experiences, built with technical discipline and hands-on craft.

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SCW: INSTRUMENT PANEL REV. A
ARTIFACT 027
DISCOVERY
“What would make someone stop and look twice?”
Status
Open
Location
Anaheim, CA
Focus
Design + Build
Method
First Principles
Orange County, CA Concept to Commission The Future Is Worth Building
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Synopsis

A Workshop for
What Comes Next

We believe the future should feel more human, not less. Senna Creative Works brings artists, designers, engineers, and fabricators into the same conversation, turning ambitious ideas into physical experiences that spark curiosity, create connection, and endure.

Many of our projects can't be publicly shared. What we can share is how we think, and let that earn your trust.

Capabilities

What
We Do

From concept sketches to finished environments, we build the thing, not just design it.

CAP 001
Scenic Fabrication

Full scenic environments and large-scale builds constructed for performance, durability, and story.

CAP 002
Props & Hero Pieces

One-off hero props and signature elements built with the detail and craft of a feature film.

CAP 003
Experiential Environments

Spaces designed for exploration, where every surface, material, and detail serves the story.

CAP 004
Exhibits & Installations

Museum-quality exhibition work and permanent installations built for long-term operation.

CAP 005
Custom Mechanisms

Engineered moving parts, pneumatic systems, and interactive elements tested for reliable operation.

CAP 006
Prototyping

Rapid physical prototypes that test concepts before commitment. We build to learn, then build to last.

CAP 007
Specialty Finishing

Scenic paint, aged surfaces, material simulation, and specialty textures that make the unreal feel real.

CAP 008
Design-to-Build Execution

CAD and 3D modeling integrated directly into fabrication, with design and build in the same conversation.

// 003: Why It Matters
03
Curiosity / Ingenuity / Possibility

Why It
Matters

The experiences we remember most don't simply entertain us. They invite us to explore. To ask questions. To see the world a little differently than we did before.

At their best, themed environments create moments of shared discovery, bringing people together around a story, an idea, or a possibility that feels larger than themselves.

We believe curiosity is one of the most powerful forces in the world. It drives invention, fuels creativity, and opens doors to new ways of thinking.

That's why we care so deeply about how things are made. Because when imagination, engineering, and craftsmanship work together, they can create experiences that do more than impress. They can inspire.

And inspiration has a way of staying with people long after they leave.

A record of what curiosity has built
Evidence of Wonder: Entry 001
Flight
Flight Became Ordinary

A trip that once took months by sea now takes hours. The Wright Brothers flew at Kitty Hawk in 1903. Scheduled commercial air travel began within two decades.

Operating Principles

How
We Think

// 001
Pursuit of Simplicity

Complexity is easy. Simplicity requires experience and discipline. Every decision is pressure-tested against a simple question: does it solve the problem, serve the story, and remain reliable in operation? We believe the strongest solutions are often the ones that feel obvious in hindsight. Our experience enables us to foresee and address issues before they might become problems.

// 002
Start With Reality

Great ideas become great experiences when they are grounded in reality. We begin with the guest experience, operational needs, physical constraints, schedule, budget, and maintenance requirements. Understanding what is true allows us to create solutions that are both imaginative and practical.

// 003
Designed to Endure

Opening day is only the beginning. Themed environments are operated, maintained, and experienced for years, often decades. We design with longevity in mind, creating work that remains dependable, maintainable, and meaningful long after the ribbon is cut.

Operations Flow

How We
Get There

Every project is different.
Every process is the same.
// 01
Discover

Understand the guest, the story, the space, the operator, the budget, and the timeline.

// 02
Define

Establish scope, criteria, constraints, and success metrics before any design begins.

// 03
Design

Concept through development: sketches, models, technical drawings, material selections.

// 04
Prototype

Physical tests at the lowest fidelity that answers the hardest questions. Build to learn.

// 05
Build

Fabrication with both the care of a studio, and the rigor of an operation that must work every day.

// 06
Test

Stress testing, operational walkthroughs, and adjustments before the work leaves our hands.

// 07
Deliver

Commission, documentation, and support. We don't disappear after the ribbon is cut.

Confidential Work

Much of Our Work
Can't Be Shown.
The Thinking Can.

Many of the projects we contribute to live behind NDAs, active productions, or client confidentiality. Rather than fill this space with work we cannot discuss, we share how we think, how we build, and the principles that guide our process.

Because ultimately, that's what clients hire us for: not just execution, but judgment.

What we can show is how we think, how we solve problems, and the care we put into every decision.

What we can show is how we think, how we solve problems, and the care we put into every decision.
The People

Dreamers.
Designers.
Tinkerers.

Senna Creative Works is built around a simple belief: the strongest work happens when creative vision and practical execution stay close together.

Personnel 01
Mike Senna
Managing Director / Co-Founder

Mike is proof that the best builders aren't made in classrooms; they're made in garages at midnight, chasing a problem no one else thought was worth solving. He built his first fully functional remote-controlled R2-D2 replica in 2003 entirely from scratch. That droid went on to represent Lucasfilm and Disney for over a decade, appearing at the Rose Parade, the Academy Awards, and hundreds of charity events. He then built WALL-E. Then BB-8. Then Eve. Each a from-scratch feat of engineering, mechanism design, and character fidelity. Today at Senna Creative Works, Mike brings that same maker's instinct to every project, knowing when to reach for new tools and when the simplest solution is the one that lasts.

Personnel 02
Robert Saieg
Creative Director / Co-Founder

Robert is the creative engine of Senna Creative Works, a designer who thinks in three dimensions and builds in all of them. With a background spanning experiential design, environmental storytelling, and design-to-build execution, he brings a rare fluency across the full creative arc: from the first sketch to the finished surface. His work is shaped by a belief that design and fabrication are the same conversation: the best ideas only reveal themselves when you're willing to get your hands into the material. Robert doesn't hand things off; he follows them through.

Personnel 03
Amy Senna
Admin & Finance Director / Co-Founder

Amy brings a background in public affairs, event planning, and administration to Senna Creative Works, where she oversees finance, coordination, and business operations, keeping projects, budgets, and communication aligned so the work moves forward with clarity and care. She also manages Mike Senna Productions, bringing added experience in production support and the behind-the-scenes structure creative work depends on. Her role bridges the practical needs of the business with the human side of client relationships, giving the studio's ideas the organization they need to endure.

Get in Touch

Let's Build
What's Next.

Whether you're in the concept phase or mid-project looking for a steadier hand, we want to hear about it. No project is too early or too complex to start a conversation.

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